Luxury fashion branding : [book] trends, tactics, techniques /
Okonkwo, Uche
Luxury fashion branding : trends, tactics, techniques / [book] Uche Okonkwo - Basingstoke : Palgrave Macmillan, 2007 - xx, 332 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
Introduction: Who said fashion is not serious business? -- What's in a name? The history of luxury fashion branding -- A passion for fashion: the luxury fashion consumer -- Luxury retail design and atmosphere -- The art of creating and managing luxury fashion brands -- Digital luxury -- Le new luxe -- Customize me! -- The luxury fashion business strategy model -- Case illustrations.
9780230521674 (cased) 2130 Bht. 0230521673 (cased)
LUXURIES--MARKETING
BRAND NAME PRODUCTS
FASHION MERCHANDISING
HD 9940.A2 / O39L 2007
Luxury fashion branding : trends, tactics, techniques / [book] Uche Okonkwo - Basingstoke : Palgrave Macmillan, 2007 - xx, 332 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
Introduction: Who said fashion is not serious business? -- What's in a name? The history of luxury fashion branding -- A passion for fashion: the luxury fashion consumer -- Luxury retail design and atmosphere -- The art of creating and managing luxury fashion brands -- Digital luxury -- Le new luxe -- Customize me! -- The luxury fashion business strategy model -- Case illustrations.
9780230521674 (cased) 2130 Bht. 0230521673 (cased)
LUXURIES--MARKETING
BRAND NAME PRODUCTS
FASHION MERCHANDISING
HD 9940.A2 / O39L 2007