Branding demystified : plans to payoffs / Harsh V. Verma [book]
Material type:
TextPublication details: New Delhi : Response books, 2010Edition: 1st edDescription: xiii, 247 p. ; 22 cmISBN: - 9788132102342
- HF 5415.123 V47B 2010
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.123 V47B 2010 (Browse shelf(Opens below)) | Available | B007867 |
Why brands?
What is a brand
Brand transformation
Brand vision: Concepts and creation
Pushing the brand to higher orbits
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