Branding demystified : plans to payoffs / [book]
Verma, Harsh V.
Branding demystified : plans to payoffs / [book] Harsh V. Verma - 1st ed. - New Delhi : Response books, 2010 - xiii, 247 p. ; 22 cm.
Why brands? What is a brand Brand transformation Brand vision: Concepts and creation Pushing the brand to higher orbits
9788132102342
BRANDING MANAGEMENT
COMMUNICATION IN MARKETING
HF 5415.123 / V47B 2010
Branding demystified : plans to payoffs / [book] Harsh V. Verma - 1st ed. - New Delhi : Response books, 2010 - xiii, 247 p. ; 22 cm.
Why brands? What is a brand Brand transformation Brand vision: Concepts and creation Pushing the brand to higher orbits
9788132102342
BRANDING MANAGEMENT
COMMUNICATION IN MARKETING
HF 5415.123 / V47B 2010
