Phranakorn Rajabhat University Library
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Television and new media : must-click TV / Jennifer Gillan [book]

By: Material type: TextTextPublication details: New York : Routledge, 2011ISBN:
  • 9780415802376 (hbk)
  • 9780415802383 (pbk)
  • 9780203875032 (pbk)
Subject(s): LOC classification:
  • PN 1992.3.U5 G54T 2011
Contents:
Introduction : it's network tv
Fan tracking, targeting, and interaction from the web to the WB
Timeshifting, circumvention, and flow on Fox
Placeshifting, schedule-shifting, and the long-arc serial on ABC
Branding, synergy, and product integration on NBC
Conclusion
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Holdings
Item type Current library Collection Call number Status Barcode
General Book General Book SPU Library, Khon Kaen campus General Books (ENGLISH) PN 1992.3.U5 G54T 2011 (Browse shelf(Opens below)) Available F061825
Total holds: 0

Includes index

Introduction : it's network tv

Fan tracking, targeting, and interaction from the web to the WB

Timeshifting, circumvention, and flow on Fox

Placeshifting, schedule-shifting, and the long-arc serial on ABC

Branding, synergy, and product integration on NBC

Conclusion

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