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Television and new media : [book] must-click TV /

Gillan, Jennifer.

Television and new media : must-click TV / [book] Jennifer Gillan - New York : Routledge, 2011

Includes index

Introduction : it's network tv Fan tracking, targeting, and interaction from the web to the WB Timeshifting, circumvention, and flow on Fox Placeshifting, schedule-shifting, and the long-arc serial on ABC Branding, synergy, and product integration on NBC Conclusion

ISBN: 9780415802376 (hbk) 9780415802383 (pbk) 9780203875032 (pbk)

Subjects--Topical Terms:
TELEVISION PROGRAMS--UNITED STATES.
TELEVISION PROGRAMS--RATING.--UNITED STATES
TELEVISION BROADCASTING--TECHNOLOGICAL INNOVATIONS--UNITED STATES.
CONVERGENCE (TELECOMMUNICATION)
TELEVISION VIEWERS--UNITED STATES.

LC Class. No.: PN 1992.3.U5 / G54T 2011

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