Marketing in travel and tourism [book]

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Material type: Text

TextPublication details: Oxford : Elsevier, 2009Edition: 4th edDescription: xxv, 502 p. : ill. ; 27 cmISBN:

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Contents:

The meaning of markeing in travel and tourism

Understanding the consumer and the marketing mix in travel

Planning for marketing strategy and short-term operational objectives and compaigns

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 7: General Shelves (ENGLISH): A-G/K-Z	G 155.A1 M52M 2009 (Browse shelf(Opens below))	Available	F060647

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The meaning of markeing in travel and tourism

Understanding the consumer and the marketing mix in travel

Planning for marketing strategy and short-term operational objectives and compaigns

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