Marketing in travel and tourism [book]
Middleton, Victor T.C.
Marketing in travel and tourism [book] - 4th ed. - Oxford : Elsevier, 2009 - xxv, 502 p. : ill. ; 27 cm.
The meaning of markeing in travel and tourism Understanding the consumer and the marketing mix in travel Planning for marketing strategy and short-term operational objectives and compaigns
9780750686938 1929 Bht
TOURISM--MARKETING
G 155.A1 / M52M 2009
Marketing in travel and tourism [book] - 4th ed. - Oxford : Elsevier, 2009 - xxv, 502 p. : ill. ; 27 cm.
The meaning of markeing in travel and tourism Understanding the consumer and the marketing mix in travel Planning for marketing strategy and short-term operational objectives and compaigns
9780750686938 1929 Bht
TOURISM--MARKETING
G 155.A1 / M52M 2009