Key account management : tools and techniques for achieving profitable key supplier status / Peter Cheverton. [book]

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Material type: Text

TextPublication details: Philadelphia : Kogan Page, 2008Edition: 4th edDescription: xvii, 379 p. : ill. ; 25 cmISBN:

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Contents:

Definitions and purpose

Analysis : opportunity and value

Relationship management

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5438.8 C43K 2008 (Browse shelf(Opens below))	Available	BG001603

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Includes bibliographical references and index.

Definitions and purpose

Analysis : opportunity and value

Relationship management

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