Key account management : [book] tools and techniques for achieving profitable key supplier status /
Cheverton, Peter.
Key account management : tools and techniques for achieving profitable key supplier status / [book] Peter Cheverton. - 4th ed. - Philadelphia : Kogan Page, 2008 - xvii, 379 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Definitions and purpose Analysis : opportunity and value Relationship management
9780749452773(pbk) 2205 Bht .
SELLING--KEY ACCOUNTS.
MARKTING--KEY ACCOUNTS.
CUSTOMER SERVICES
HF 5438.8 / C43K 2008
Key account management : tools and techniques for achieving profitable key supplier status / [book] Peter Cheverton. - 4th ed. - Philadelphia : Kogan Page, 2008 - xvii, 379 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Definitions and purpose Analysis : opportunity and value Relationship management
9780749452773(pbk) 2205 Bht .
SELLING--KEY ACCOUNTS.
MARKTING--KEY ACCOUNTS.
CUSTOMER SERVICES
HF 5438.8 / C43K 2008
