Problems in marketing : applying key concepts and techniques [book]
Material type:
TextPublication details: Los Angeles : Sage Publications, 2008Edition: 2nd edNotes: Includes bibliographical references and index.Description: xiii, 322 p. : ill. ; 24 cmISBN: - 9780761971788
- 9780761971795
- HF 5415 M68P 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415 M68P 2008 (Browse shelf(Opens below)) | Available | PF000496 |
Includes bibliographical references and index.
Incldudes idnex
Environmental scanning
Consumer behaviour
Marketing research and market forecasting
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