Problems in marketing : [book] applying key concepts and techniques
Moutinho, Luiz.
Problems in marketing : applying key concepts and techniques [book] - 2nd ed. - Los Angeles : Sage Publications, 2008 - xiii, 322 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Incldudes idnex
Environmental scanning Consumer behaviour Marketing research and market forecasting
9780761971788 1360 Bht. 9780761971795
MARKETING.
HF 5415 / M68P 2008
Problems in marketing : applying key concepts and techniques [book] - 2nd ed. - Los Angeles : Sage Publications, 2008 - xiii, 322 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Incldudes idnex
Environmental scanning Consumer behaviour Marketing research and market forecasting
9780761971788 1360 Bht. 9780761971795
MARKETING.
HF 5415 / M68P 2008