The complete guide to direct marketing : creating breakthrough programs that really work / Chet Meisner. [book]
Material type:
TextPublication details: Chicago, IL : Kaplan, 2006Description: xii, 266 p. : ill. ; 23 cmISBN: - 1419526936
- 9781419526930
- HF 5415.126 M44C 2006
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.126 M44C 2006 (Browse shelf(Opens below)) | C.1 | Available | E104499 |
Includes bibliographical references (p. 247-248) and index.
Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking.
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