The complete guide to direct marketing : [book] creating breakthrough programs that really work /
Meisner, Chet.
The complete guide to direct marketing : creating breakthrough programs that really work / [book] Chet Meisner. - Chicago, IL : Kaplan, 2006 - xii, 266 p. : ill. ; 23 cm.
Includes bibliographical references (p. 247-248) and index.
Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking.
1419526936 266 Bht (บริจาค) 9781419526930
DIRECT MARKETING
HF 5415.126 / M44C 2006
The complete guide to direct marketing : creating breakthrough programs that really work / [book] Chet Meisner. - Chicago, IL : Kaplan, 2006 - xii, 266 p. : ill. ; 23 cm.
Includes bibliographical references (p. 247-248) and index.
Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking.
1419526936 266 Bht (บริจาค) 9781419526930
DIRECT MARKETING
HF 5415.126 / M44C 2006