Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. [book]

By:

Contributor(s):

Material type: Text

TextPublication details: Lincolnwood, Chicago, Ill. : NTC Business Books, 2000Description: 280 p. : ill. ; 24 cmISBN:

Subject(s):

LOC classification:

Contents:

Transitioning into the 21st-century marketplace

Understanding the emerging global marketplace

How marketing communication works

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 1416 S38C 2000 (Browse shelf(Opens below))		Available	B006720
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)		HF 1416 S38C 2000 (Browse shelf(Opens below))	C.2	Available	BG001504

Total holds: 0

Includes appendix and index

Transitioning into the 21st-century marketplace

Understanding the emerging global marketplace

How marketing communication works

There are no comments on this title.

to post a comment.