Communicating globally : [book] an integrated marketing approach /
Schultz, Don E.
Communicating globally : an integrated marketing approach / [book] Don E. Schultz, Philip J. Kitchen. - Lincolnwood, Chicago, Ill. : NTC Business Books, 2000 - 280 p. : ill. ; 24 cm.
Includes appendix and index
Transitioning into the 21st-century marketplace Understanding the emerging global marketplace How marketing communication works
0844225223 280 Bht (บริจาค)
EXPORT MARKETING
EXPORT MARKETING--MANAGEMENT
COMMUNICATION INTERNATIONAL
EXPORT MARKETING--CASE STUDIES
HF 1416 / S38C 2000
Communicating globally : an integrated marketing approach / [book] Don E. Schultz, Philip J. Kitchen. - Lincolnwood, Chicago, Ill. : NTC Business Books, 2000 - 280 p. : ill. ; 24 cm.
Includes appendix and index
Transitioning into the 21st-century marketplace Understanding the emerging global marketplace How marketing communication works
0844225223 280 Bht (บริจาค)
EXPORT MARKETING
EXPORT MARKETING--MANAGEMENT
COMMUNICATION INTERNATIONAL
EXPORT MARKETING--CASE STUDIES
HF 1416 / S38C 2000