Hospitality marketing : an introduction / David Bowie, Francis Buttle.
Material type:
TextPublication details: Amsterdam : Elsevier, 2004Description: xi, 350 pISBN: - 0750652454 (pbk)
- TX 911.3.M3 B68H 2004
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 4: General Shelves (ENGLISH): N, Q-T | TX 911.3.M3 B68H 2004 (Browse shelf(Opens below)) | Available | F054499 |
Includes index
Part A : Introduction
Part B : Pre-encounter marketing
Part C : Encounter marketing
Part D : Post-encounter marketing
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