Hospitality marketing : an introduction /
Bowie, David.
Hospitality marketing : an introduction / David Bowie, Francis Buttle. - Amsterdam : Elsevier, 2004 - xi, 350 p
Includes index
Part A : Introduction Part B : Pre-encounter marketing Part C : Encounter marketing Part D : Post-encounter marketing
0750652454 (pbk)
HOSPITALITY INDUSTRY--MARKETING.
HOTELS--MARKETING.
TX 911.3.M3 / B68H 2004
Hospitality marketing : an introduction / David Bowie, Francis Buttle. - Amsterdam : Elsevier, 2004 - xi, 350 p
Includes index
Part A : Introduction Part B : Pre-encounter marketing Part C : Encounter marketing Part D : Post-encounter marketing
0750652454 (pbk)
HOSPITALITY INDUSTRY--MARKETING.
HOTELS--MARKETING.
TX 911.3.M3 / B68H 2004