Heads in beds : hospitality and tourism marketing / Ivo Raza.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2005Description: xvi, 253 p : illusISBN: - 0131101005
- TX 911.3.M3 R39H 2005
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | TX 911.3.M3 R39H 2005 (Browse shelf(Opens below)) | Available | B005846 |
Includes index
Chapter ONE Hospitality and marketing
Chapter TWO The market
Chapter THREE Products
Chapter FOUR Branding
Chapter FIVE Advertising
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