Normal view MARC view ISBD view

Heads in beds : hospitality and tourism marketing /

Raza, Ivo

Heads in beds : hospitality and tourism marketing / Ivo Raza. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2005 - xvi, 253 p : illus

Includes index

Chapter ONE Hospitality and marketing Chapter TWO The market Chapter THREE Products Chapter FOUR Branding Chapter FIVE Advertising

ISBN: 0131101005

Subjects--Topical Terms:
HOSPITALITY INDUSTRY--MARKETING
TOURISM--MARKETING

LC Class. No.: TX 911.3.M3 / R39H 2005

Place hold
Print
Cite
Add to your cart (remove)
Report a concern
Send to device
Save record
BIBTEX Dublin Core MARCXML RIS MARC (Unicode/UTF-8)
More searches
Search for this title in:
Find Books from Google Book Find Papers from Google Scholar Online Stores (Bookfinder.com) Citation Machine: APA style EasyBib: MLA style

Share this title: