Phranakorn Rajabhat University Library
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The global business environment : meeting the challenges / Janet Morrison.

By: Material type: TextTextPublication details: New York : Palgrave Macmillan, 2011Edition: 3rd editionDescription: xxx, 486 pages : illustrations ; 25 cmISBN:
  • 9780230210257
Subject(s): LOC classification:
  • HF 1359 M67G 2011
Contents:
Machine generated contents note: -- Introduction -- PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT -- Introduction to the Business Enterprise -- Globalisation and the Business Environment -- PART II: ECONOMIES AND MARKETS -- National Economies in the Global Environment -- International Trade and Global Competition -- Strategies for Globalisation -- PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT -- Cultural and Social Environments -- Political Environments -- Legal Environments -- PART IV: GLOBAL ISSUES AND BUSINESS -- Financial Markets -- Technology and Innovation -- Ecology and Climate Change -- Ethics and Corporate Social Responsibility
Summary: "This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate"-- Provided by publisher.
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Holdings
Item type Current library Collection Shelving location Call number Status Barcode
General Book General Book SPU Library, Bangkok (Main Campus) General Books (ENGLISH) Floor 6: General Shelves (ENGLISH): H, J HF 1359 M67G 2011 (Browse shelf(Opens below)) Available F068806
Total holds: 0

Includes bibliographical references and indexes.

Machine generated contents note: -- Introduction -- PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT -- Introduction to the Business Enterprise -- Globalisation and the Business Environment -- PART II: ECONOMIES AND MARKETS -- National Economies in the Global Environment -- International Trade and Global Competition -- Strategies for Globalisation -- PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT -- Cultural and Social Environments -- Political Environments -- Legal Environments -- PART IV: GLOBAL ISSUES AND BUSINESS -- Financial Markets -- Technology and Innovation -- Ecology and Climate Change -- Ethics and Corporate Social Responsibility

"This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate"-- Provided by publisher.

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