Phranakorn Rajabhat University Library
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Tourism: Principles and practice / John Fletcher ... [and others]

By: Contributor(s): Material type: TextTextPublication details: 2013 Harlow : Pearson,Edition: 5th edDescription: XXVI, 556 p. : ill. ; 27 cmISBN:
  • 9780273758273
Subject(s): LOC classification:
  • G 155.A1 F53T 2013
Contents:
1. An introduction to tourism page 1-20
Part 1 Tourism demand page 21-23 -- Chapter 2 The nature of tourism demand page 24-38 -- Chapter 3 Tourism consumer behaviour page 39-64 -- Chapter 4 Measuring and modelling tourism demand page 65-85 -- Chapter 5 Forecasting tourism demand page 86-112
Part 2 The tourism destination page 113-116 -- Chapter 6 Destinations page 117-143 -- Chapter 7 The economic impact of tourism page 144-174 -- Chapter 8 The environmental impact of tourism page 175-196 -- Chapter 9 The socio-cultural impact of tourism page 197-223 -- Chapter 10 Sustainable tourism page 224-257 -- Chapter 11 Tourism and development planning page 258-287 -- Chapter 12 Tourism, crises and disaster management page 288-308
Part 3 The tourism sector page 309-312 -- Chapter 13 Attractions page 313-347 -- Chapter 14 Accommodation page 348-371 -- Chapter 15 Events management page 372-388 -- Chapter 16 Intermediaries page 389-415 -- Chapter 17 Transportation page 416-449 -- Chapter 18 Public sector and policy page 450-482
Part 4 Marketing for tourism page 483-486 -- Chapter 19 Managing marketing for tourism page 487-520 -- Chapter 20 Marketing planning page 521-546 -- Chapter 21 Marketing mix applications page 547-556
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Holdings
Item type Current library Collection Shelving location Call number Status Barcode
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) G 155.A1 F53T 2013 (Browse shelf(Opens below)) Available B009129
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1. An introduction to tourism page 1-20

Part 1 Tourism demand page 21-23 -- Chapter 2 The nature of tourism demand page 24-38 -- Chapter 3 Tourism consumer behaviour page 39-64 -- Chapter 4 Measuring and modelling tourism demand page 65-85 -- Chapter 5 Forecasting tourism demand page 86-112

Part 2 The tourism destination page 113-116 -- Chapter 6 Destinations page 117-143 -- Chapter 7 The economic impact of tourism page 144-174 -- Chapter 8 The environmental impact of tourism page 175-196 -- Chapter 9 The socio-cultural impact of tourism page 197-223 -- Chapter 10 Sustainable tourism page 224-257 -- Chapter 11 Tourism and development planning page 258-287 -- Chapter 12 Tourism, crises and disaster management page 288-308

Part 3 The tourism sector page 309-312 -- Chapter 13 Attractions page 313-347 -- Chapter 14 Accommodation page 348-371 -- Chapter 15 Events management page 372-388 -- Chapter 16 Intermediaries page 389-415 -- Chapter 17 Transportation page 416-449 -- Chapter 18 Public sector and policy page 450-482

Part 4 Marketing for tourism page 483-486 -- Chapter 19 Managing marketing for tourism page 487-520 -- Chapter 20 Marketing planning page 521-546 -- Chapter 21 Marketing mix applications page 547-556

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