Tourism: Principles and practice /
Fletcher, John
Tourism: Principles and practice / John Fletcher ... [and others] - 5th ed. - Harlow : Pearson, 2013 - XXVI, 556 p. : ill. ; 27 cm.
1. An introduction to tourism page 1-20 Part 1 Tourism demand page 21-23 -- Chapter 2 The nature of tourism demand page 24-38 -- Chapter 3 Tourism consumer behaviour page 39-64 -- Chapter 4 Measuring and modelling tourism demand page 65-85 -- Chapter 5 Forecasting tourism demand page 86-112 Part 2 The tourism destination page 113-116 -- Chapter 6 Destinations page 117-143 -- Chapter 7 The economic impact of tourism page 144-174 -- Chapter 8 The environmental impact of tourism page 175-196 -- Chapter 9 The socio-cultural impact of tourism page 197-223 -- Chapter 10 Sustainable tourism page 224-257 -- Chapter 11 Tourism and development planning page 258-287 -- Chapter 12 Tourism, crises and disaster management page 288-308 Part 3 The tourism sector page 309-312 -- Chapter 13 Attractions page 313-347 -- Chapter 14 Accommodation page 348-371 -- Chapter 15 Events management page 372-388 -- Chapter 16 Intermediaries page 389-415 -- Chapter 17 Transportation page 416-449 -- Chapter 18 Public sector and policy page 450-482 Part 4 Marketing for tourism page 483-486 -- Chapter 19 Managing marketing for tourism page 487-520 -- Chapter 20 Marketing planning page 521-546 -- Chapter 21 Marketing mix applications page 547-556
9780273758273 1745
TOURISM--MANAGEMENT
TOURISM
G 155.A1 / F53T 2013
Tourism: Principles and practice / John Fletcher ... [and others] - 5th ed. - Harlow : Pearson, 2013 - XXVI, 556 p. : ill. ; 27 cm.
1. An introduction to tourism page 1-20 Part 1 Tourism demand page 21-23 -- Chapter 2 The nature of tourism demand page 24-38 -- Chapter 3 Tourism consumer behaviour page 39-64 -- Chapter 4 Measuring and modelling tourism demand page 65-85 -- Chapter 5 Forecasting tourism demand page 86-112 Part 2 The tourism destination page 113-116 -- Chapter 6 Destinations page 117-143 -- Chapter 7 The economic impact of tourism page 144-174 -- Chapter 8 The environmental impact of tourism page 175-196 -- Chapter 9 The socio-cultural impact of tourism page 197-223 -- Chapter 10 Sustainable tourism page 224-257 -- Chapter 11 Tourism and development planning page 258-287 -- Chapter 12 Tourism, crises and disaster management page 288-308 Part 3 The tourism sector page 309-312 -- Chapter 13 Attractions page 313-347 -- Chapter 14 Accommodation page 348-371 -- Chapter 15 Events management page 372-388 -- Chapter 16 Intermediaries page 389-415 -- Chapter 17 Transportation page 416-449 -- Chapter 18 Public sector and policy page 450-482 Part 4 Marketing for tourism page 483-486 -- Chapter 19 Managing marketing for tourism page 487-520 -- Chapter 20 Marketing planning page 521-546 -- Chapter 21 Marketing mix applications page 547-556
9780273758273 1745
TOURISM--MANAGEMENT
TOURISM
G 155.A1 / F53T 2013