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Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Material type:
TextPublication details: New York : Financial Times/Prentice Hall, 2000.Description: xiv, 509 p. : ill. ; 25 cmISBN: - 0273638718 (pbk. : alk. paper)
- HF5415.123 P44M 2000
| Item type | Current library | Collection | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF5415.123 P44M 2000 (Browse shelf(Opens below)) | Available | B001209 |
Total holds: 0
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| HF 5415.123 H37V 1998 Value-added public relations : [book] the secret weapon of integrated marketing / | HF 5415.123 M36C 2005 Marketing communication : new approaches, technologies, and styles | HF 5415.123 P37A 1996 Advertising campaign strategy : a guide to marketing communication plans | HF5415.123 P44M 2000 Marketing communications / | HF5415.123 P44M 2000 Marketing communications / | HF 5415.123 P47S 2008 Strategic integrated marketing communication : [book] theory and practice / | HF 5415.123 S38I 1993 Integrated marketing communications / [book] |
Includes bibliographical references and indexes.
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