Marketing communications /
Pelsmacker, Patrick de, 1957-
Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. - New York : Financial Times/Prentice Hall, 2000. - xiv, 509 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0273638718 (pbk. : alk. paper)
COMMUNICATION IN MARKETING--EUROPE.
ADVERTISING.
HF5415.123 / P44M 2000
Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. - New York : Financial Times/Prentice Hall, 2000. - xiv, 509 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0273638718 (pbk. : alk. paper)
COMMUNICATION IN MARKETING--EUROPE.
ADVERTISING.
HF5415.123 / P44M 2000