Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. [book]
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, 2004Edition: 3rd edDescription: xxvii, 404 p. : ill. ; 24 cmISBN: - 0324271905
- HF 5837 P37A 2004
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5837 P37A 2004 (Browse shelf(Opens below)) | Available | B007850 |
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| HF 5837 ส842ก 2556 การวางแผนรณรงค์โฆษณา = [book] advertising campaign planning / | HF 5837 I52G 1993 Great advertising campaigns : bgoals and accomplishments | HF 5837 I52G 1993 Great advertising campaigns : bgoals and accomplishments | HF 5837 P37A 2004 Advertising campaign strategy : [book] a guide to marketing communication plans / | HF 5837 P37A 2004 Advertising campaign strategy : [book] a guide to marketing communication plans / | HF 5837 P37A 2006 Advertising campaign strategy : a guide to marketing communication plans / | HF 5837 P37A 2006 Advertising campaign strategy : a guide to marketing communication plans / |
Includes index
Advertising from a marketing communications perspective
The research foundation Part One : understanding clients and buyers
The research foundation Part Two : market, product, and competitive analyses
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