Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. [book]

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Material type: Text

TextPublication details: Mason, Ohio : Thomson/South-Western, 2004Edition: 3rd edDescription: xxvii, 404 p. : ill. ; 24 cmISBN:

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Contents:

Advertising from a marketing communications perspective

The research foundation Part One : understanding clients and buyers

The research foundation Part Two : market, product, and competitive analyses

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5837 P37A 2004 (Browse shelf(Opens below))	Available	B007850

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Includes index

Advertising from a marketing communications perspective

The research foundation Part One : understanding clients and buyers

The research foundation Part Two : market, product, and competitive analyses

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