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Planning media : strategy and imagination / William J. Donnelly.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 1996Description: xvi, 333 p. : ill., map ; 25 cmISBN: - 0135678358
- P 95.815 D66P 1996
Contents:
Basic concepts and skills--Initial planning process--Strategy development--Tactical planning and execution
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | P 95.815 D66P 1996 (Browse shelf(Opens below)) | Available | B000945 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | P 95.815 D66P 1996 (Browse shelf(Opens below)) | Available | B000946 | |
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | P 95.815 D66P 1996 (Browse shelf(Opens below)) | Available | E102530 |
Total holds: 0
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| P 95.8 F73P 2008 The politics of media policy [book] | P 95.8 H33R 2006 Remaking media: the struggle to democratize public communication | P 95.8 O27I 2008 Introduction to media and politics / [book] | P 95.815 D66P 1996 Planning media : strategy and imagination / | P 95.815 D66P 1996 Planning media : strategy and imagination / | P 95.815 D66P 1996 Planning media : strategy and imagination / | P 95.82 .ท9 ส736 2554 "สื่อออนไลน์" = [book] Born to be democracy / |
Includes glossary and index
Basic concepts and skills--Initial planning process--Strategy development--Tactical planning and execution
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