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Promotion and marketing for broadcasting, cable, and the web / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. [book]
Material type:
TextPublication details: Boston : Focal Press, 2002Edition: 4th edDescription: xiii, 274 p. : ill. ; 24 cmISBN: - 024080497X (pbk. : alk. paper)
- HE 8689.7.M37 E27P 2002
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HE 8689.7.M37 E27P 2002 (Browse shelf(Opens below)) | Available | B004851 |
Total holds: 0
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| HE 8689.6 S53T 1995 Telecommunications management : broadcasting / Cable and the new technologies | HE 8689.6 S53T 1995 Telecommunications management : broadcasting / Cable and the new technologies | HE 8689.7.M37 B79T 2016 The TV brand builders : how to win audiences and influence viewers / | HE 8689.7.M37 E27P 2002 Promotion and marketing for broadcasting, cable, and the web / [book] | HE 8689.7.M37 E27P 2002 Promotion and marketing for broadcasting, cable, and the web / [book] | HE 8689.8 C64C 1978 Case studies in broadcast management : radio and television | HE 8689.9.T35 ณ311ร 2563 รายงานสภาพการแข่งขันและพฤติกรรมในอุตสาหกรรมกิจการโทรทัศน์ ประจำปี 2562-2563 = Competitive behaviour in broadcasting market 2019-2020 / |
Includes bibliographical references (p. 259-263) and index.
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