Promotion and marketing for broadcasting, cable, and the web / (Record no. 87753)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01586cam a22003254a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190206105608.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050410s20022002mau eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 024080497X (pbk. : alk. paper) |
| Terms of availability | 1875 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HE 8689.7.M37 |
| Item number | E27P 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Eastman, Susan Tyler. |
| 9 (RLIN) | 138889 |
| 245 10 - TITLE STATEMENT | |
| Title | Promotion and marketing for broadcasting, cable, and the web / |
| Statement of responsibility, etc. | edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Focal Press, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 274 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 259-263) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TELEVISION BROADCASTING |
| General subdivision | MARKETING. |
| 9 (RLIN) | 57212 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | RADIO BROADCASTING |
| General subdivision | MARKETING. |
| 9 (RLIN) | 57213 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CABLE TELEVISION |
| General subdivision | MARKETING. |
| 9 (RLIN) | 57214 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Klein, Robert A., |
| Dates associated with a name | 1928- |
| 9 (RLIN) | 138890 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferguson, Douglas A. |
| 9 (RLIN) | 136330 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/els031/2001037780.html">http://www.loc.gov/catdir/description/els031/2001037780.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/els031/2001037780.html">http://www.loc.gov/catdir/toc/els031/2001037780.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | sumon |
| ผู้วิเคราะห์รายการ | Nuch |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 1895.00 | HE 8689.7.M37 E27P 2002 | F052537 | 23/08/2012 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 15/09/2007 | 1750.00 | HE 8689.7.M37 E27P 2002 | E103766 | 25/07/2014 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 10/04/2005 | 1875.00 | HE 8689.7.M37 E27P 2002 | B004851 | 10/04/2005 | 10/02/2017 | General Book |