Heads in beds : hospitality and tourism marketing / Ivo Raza.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2005Description: xvi, 253 p : illusISBN: - 0131101005
- TX 911.3.M3 R39H 2005
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | TX 911.3.M3 R39H 2005 (Browse shelf(Opens below)) | Available | B005846 |
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| TX 911.3.M3 K67M Marketing for hospitality and tourism / [book] | TX 911.3.M3 K67M 2014 Marketing for hospitality and tourism / | TX 911.3.M3 P68M 1990 Marketing hospitality | TX 911.3.M3 R39H 2005 Heads in beds : hospitality and tourism marketing / | TX 911.3.M3 R44H 2010 Hospitality marketing management / [book] | TX 911.3.M3 R44H 2010 Hospitality marketing management / [book] | TX 911.3.M3 S53H 2004 Hospitality sales : selling smarter / [book] |
Includes index
Chapter ONE Hospitality and marketing
Chapter TWO The market
Chapter THREE Products
Chapter FOUR Branding
Chapter FIVE Advertising
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