Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell [book]
Material type:
TextPublication details: Upper Saddle River, NJ. : Pearson, 2005Edition: 16th edDescription: 766 p : ill. ; 27 cmISBN: - 0131273922
- HF 5823 L36K 2005
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 L36K 2005 (Browse shelf(Opens below)) | Available | B006743 | ||
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5823 L36K 2005 (Browse shelf(Opens below)) | C.2 | Available | BG001495 | ||
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General Book
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SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 L36K 2005 (Browse shelf(Opens below)) | Available | F060788 |
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| HF 5823 H32A 2010 Advertising and promotion : an integrated marketing communications approach / [book] | HF 5823 H55A 2008 Advertising next : 150 winning campaigns for the new communications age / [book] | HF 5823 L36K 2005 Kleppner's advertising procedure / [book] | HF 5823 L36K 2005 Kleppner's advertising procedure / [book] | HF 5823 L48G 1994 Guerrilla advertising : cost-effective techniques | HF 5823 O34O 2007 Ogilvy on advertising / [book] | HF 5823 P87W 2003 Which ad pulled best? : 40 case histories on how to write and design ads that work / |
Includes glossary and index
The place of advertising
Planning the advertising
Managing the advertising
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