Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell [book]

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Material type: Text

TextPublication details: Upper Saddle River, NJ. : Pearson, 2005Edition: 16th edDescription: 766 p : ill. ; 27 cmISBN:

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Contents:

The place of advertising

Planning the advertising

Managing the advertising

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5823 L36K 2005 (Browse shelf(Opens below))		Available	B006743
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)		HF 5823 L36K 2005 (Browse shelf(Opens below))	C.2	Available	BG001495
General Book	SPU Library, Khon Kaen campus	General Books (ENGLISH)	General Shelves (English)	HF 5823 L36K 2005 (Browse shelf(Opens below))		Available	F060788

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Previous	HF 5823 K64G 2012 Goodvertising : [book] creative advertising that cares /	HF 5823 L36A 2004 Advertising by design : creating visual communications with graphic impact /	HF 5823 L36K 2005 Kleppner's advertising procedure / [book]	HF 5823 L36K 2005 Kleppner's advertising procedure / [book]	HF 5823 M66A 1994 Advertising worldwide : concepts, theories and practice of international, multinational and global advertising /	HF 5823 M93A 1999 Ad worlds : brands, media, audiences	HF 5823 N44H 2000 How to get into advertising	Next

Includes glossary and index

The place of advertising

Planning the advertising

Managing the advertising

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