Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. [book]
Material type:
TextPublication details: Mason, Ohio : Thomson South-Western, 2003Edition: 6 th edDescription: xxi, 650 p. : ill. ; 29 cmISBN: - 0030352711
- HF 5415.123 S54A 2003
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 S54A 2003 (Browse shelf(Opens below)) | C.1 | Available | B005762 | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 S54A 2003 (Browse shelf(Opens below)) | C.2 | Available | B005763 | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.123 S54A 2003 (Browse shelf(Opens below)) | C.3 | Available | BG001245 | ||
|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.123 S54A 2003 (Browse shelf(Opens below)) | C.4 | Available | BG001246 |
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| HF 5415.123 S54A 1997 Advertising, promotion, and supplemental aspects of integrated marketing communications / | HF 5415.123 S54A 2003 Advertising, promotion & supplemental aspects of integrated marketing communications / [book] | HF 5415.123 S54A 2003 Advertising, promotion & supplemental aspects of integrated marketing communications / [book] | HF 5415.123 S54A 2003 Advertising, promotion & supplemental aspects of integrated marketing communications / [book] | HF 5415.123 S54A 2003 Advertising, promotion & supplemental aspects of integrated marketing communications / [book] | HF 5415.123 S54A 2013 Advertising, promotion & supplemental aspects of integrated marketing communications / [book] | HF 5415.123 V47B 2010 Branding demystified : plans to payoffs / [book] |
Includes glossary and index
Integrated marketing communications and its role in brand-equity enhancement--IMC from the customer's perspective : targeting communicating and persuading--Communicating new products, brand naming, packaging, and point of urchase advertising--Advertising management--Sales promotion management, marketing oriented public relations and sponsorships--External pressures on marketing communications
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