Advertising, promotion & supplemental aspects of integrated marketing communications / (Record no. 84994)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02511cam a22004214a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123034.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050312s2003 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030352711 |
| Terms of availability | 978 Bht. (บริจาค) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHG SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | S54A 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 9 (RLIN) | 70598 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising, promotion & supplemental aspects of integrated marketing communications / |
| Statement of responsibility, etc. | Terence A. Shimp. |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, Ohio : |
| Name of publisher, distributor, etc. | Thomson South-Western, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 650 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes glossary and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Integrated marketing communications and its role in brand-equity enhancement--IMC from the customer's perspective : targeting communicating and persuading--Communicating new products, brand naming, packaging, and point of urchase advertising--Advertising management--Sales promotion management, marketing oriented public relations and sponsorships--External pressures on marketing communications |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING. |
| 9 (RLIN) | 48624 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SALES PROMOTION. |
| 9 (RLIN) | 43068 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING. |
| 9 (RLIN) | 36801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | DIRECT MARKETING. |
| 9 (RLIN) | 38846 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิต |
| Accession date | 100806/310806 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nip 1206 |
| ผู้วิเคราะห์รายการ | yu 1206 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0708 |
| ผู้วิเคราะห์รายการ | niparat 0708 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 0205 |
| ผู้วิเคราะห์รายการ | sumon |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 04/12/2006 | 659.00 | HF 5415.123 S54A 2003 | F055887 | 29/03/2010 | C.1 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 21/07/2008 | 650.00 | HF 5415.123 S54A 2003 | F058020 | 21/08/2013 | C.2 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 14/07/2006 | 978.00 | HF 5415.123 S54A 2003 | BG001245 | 21/06/2007 | C.3 | 10/02/2017 | General Book | Library of Congress Classification | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 14/07/2006 | 978.00 | HF 5415.123 S54A 2003 | BG001246 | 21/06/2007 | C.4 | 10/02/2017 | General Book | Library of Congress Classification | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 09/09/2006 | 978.00 | HF 5415.123 S54A 2003 | B005762 | 06/12/2011 | C.1 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 09/09/2006 | 978.00 | HF 5415.123 S54A 2003 | B005763 | 29/09/2008 | C.2 | 10/02/2017 | General Book |