Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2003Edition: 6th edDescription: xxxii, 599 p. : col. ill. ; 28 cmISBN: - 0131202065
- HF 5823 W44A 2003
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 W44A 2003 (Browse shelf(Opens below)) | Available | B004807 |
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| HF 5823 W44A 1998 Advertising : principles & practice / | HF 5823 W44A 2000 Advertising : [book] principles & practice / | HF 5823 W44A 2000 Advertising : [book] principles & practice / | HF 5823 W44A 2003 Advertising : principles & practice / | HF 5823 W54A 2000 Advertising | HF 5823 Z95T 2002 End of advertising as we know it | HF 5825 จ167ก 2553 การเขียนบทโฆษณา = [book] Copy writing / |
Includes appendix glossary and index
Part I Advertising foundations and environment
part II Advertising background planning and strategy
Parat III Advertising media
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