Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2003Edition: 6th edDescription: xxxii, 599 p. : col. ill. ; 28 cmISBN:

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Contents:

Part I Advertising foundations and environment

part II Advertising background planning and strategy

Parat III Advertising media

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5823 W44A 2003 (Browse shelf(Opens below))	Available	B004807

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Includes appendix glossary and index

Part I Advertising foundations and environment

part II Advertising background planning and strategy

Parat III Advertising media

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