Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. [book]
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, 2003Edition: 3rd edDescription: xxxix, 773 p. : ill. ; 29 cmISBN: - 0324113803
- HF 5821 O38A 2003
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5821 O38A 2003 (Browse shelf(Opens below)) | C.1 | Available | BG001753 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5821 O38A 2003 (Browse shelf(Opens below)) | C.2 | Available | BG001754 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5821 O38A 2003 (Browse shelf(Opens below)) | Available | B003969 | ||
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5821 O38A 2003 (Browse shelf(Opens below)) | Available | E102920 |
Includes bibliographical references and index
The process : advertising in business and society
Planning : analyzing the advertising environment
Preparing the message
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