Advertising and integrated brand promotion / (Record no. 84945)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02161cam a22004334a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123034.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050311s2003 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324113803 |
| Terms of availability | 773 Bht (บริจาค) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5821 |
| Item number | O38A 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 9 (RLIN) | 101582 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion / |
| Statement of responsibility, etc. | Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, Ohio : |
| Name of publisher, distributor, etc. | Thomson/South-Western, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 773 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. ไม่ระบุ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The process : advertising in business and society |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Planning : analyzing the advertising environment |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preparing the message |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING. |
| 9 (RLIN) | 36801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING MEDIA PLANNING. |
| 9 (RLIN) | 51266 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| 9 (RLIN) | 71576 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 9 (RLIN) | 71347 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิต |
| Accession date | 240608 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0708 |
| ผู้วิเคราะห์รายการ | niparat 0708 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | sumon 1104 |
| ผู้วิเคราะห์รายการ | Nuch |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 06/07/2008 | 773.00 | HF 5821 O38A 2003 | F057779 | 27/03/2010 | C.1 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 29/07/2008 | 773.00 | HF 5821 O38A 2003 | F058030 | 27/03/2010 | C.2 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 26/01/2012 | 1025.00 | HF 5821 O38A 2003 | BG001753 | 26/01/2012 | C.1 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 26/01/2012 | 1025.00 | HF 5821 O38A 2003 | BG001754 | 26/01/2012 | C.2 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 1025.00 | HF 5821 O38A 2003 | B003969 | 18/09/2006 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 20/03/2013 | 0.00 | HF 5821 O38A 2003 | E102920 | 21/03/2013 | 10/02/2017 | General Book |