Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

By:

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 1996.Edition: 5th edNotes: Aaker's name appears first on 4th ed.Description: xiii, 754 p. : ill. ; 25 cmISBN:

Subject(s):

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5823 B37A 1996 (Browse shelf(Opens below))	Available	B001640
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5823 B37A 1996 (Browse shelf(Opens below))	Available	B001641

Total holds: 0

Previous								Next
Previous	HF 5823 A47A 2010 Advertising creative : strategy, copy + design / [book]	HF 5823 A47A 2017 Advertising creative : [book] Strategy, copy, and design /	HF 5823 B37A 1996 Advertising management /	HF 5823 B37A 1996 Advertising management /	HF 5823 B37A 1996 Advertising management /	HF 5823 B37A 1996 Advertising management /	HF 5823 B37A 2016 The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /	Next

Aaker's name appears first on 4th ed.

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.