Advertising management /
Batra, Rajeev.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 1996. - xiii, 754 p. : ill. ; 25 cm.
Aaker's name appears first on 4th ed.
Includes bibliographical references and index.
0133057151 013520917X
ADVERTISING--MANAGEMENT
HF 5823 / B37A 1996
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 1996. - xiii, 754 p. : ill. ; 25 cm.
Aaker's name appears first on 4th ed.
Includes bibliographical references and index.
0133057151 013520917X
ADVERTISING--MANAGEMENT
HF 5823 / B37A 1996