Integrated advertising promotion&marketing communications / Kenneth E. Clow [book]
Material type:
TextPublication details: Upper Saddle River, NJ. : Pearson, 2004Edition: 2nd edDescription: xxvii, 538 p. ; 27 cm. 1 CD-ROMISBN: - 0131405462
- HF 5415.123 C56I 2004
| Item type | Current library | Collection | Shelving location | Call number | Status | Notes | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 C56I 2004 (Browse shelf(Opens below)) | Available | CD-ROM | B007966 |
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| HF 5415.123 C56I 2002 Integrated advertising promotion&marketing communications / [book] | HF 5415.123 C56I 2002 Integrated advertising promotion&marketing communications / [book] | HF 5415.123 C56I 2002 Integrated advertising promotion&marketing communications / [book] | HF 5415.123 C56I 2004 Integrated advertising promotion&marketing communications / [book] | HF 5415.123 C56I 2018 Integrated advertising, promotion, and marketing communications / | HF 5415.123 D69V 2000 Value-based marketing : marketing strategies for corporate growth and shareholder value | HF 5415.123 F54M 1999 Marketing communications : [book] contexts, contents, and strategies / |
Includes index
The IMC foundation
IMC advertisaing tools
IMC Promotional tools
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