Integrated advertising promotion&marketing communications / (Record no. 81609)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02341nam a2200457 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123030.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050131s2004 nju eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131405462 |
| Terms of availability | 1110 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | C56I 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 9 (RLIN) | 97022 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising promotion&marketing communications / |
| Statement of responsibility, etc. | Kenneth E. Clow |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, NJ. : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 538 p. ; |
| Dimensions | 27 cm. |
| Accompanying material | 1 CD-ROM |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The IMC foundation |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | IMC advertisaing tools |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | IMC Promotional tools |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING |
| 9 (RLIN) | 48624 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 36801 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald |
| 9 (RLIN) | 97023 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ. จินดา |
| Publisher | วิรัตน์ เอ็ดดูเคชั่น |
| Accession date | 181004 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0808 |
| ผู้วิเคราะห์รายการ | niparat 0808 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Niparat 0105 |
| ผู้วิเคราะห์รายการ | Viparat 0105 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Copy number | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 20/08/2008 | 1110.00 | HF 5415.123 C56I 2004 | FCD058180 | 20/08/2008 | 10/02/2017 | CD/DVD (Accompanying Material) | CD-ROM | ||||
| Weeding | Available | CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 30/01/2007 | 1110.00 | HF 5415.123 C56I 2004 | FCD054003 | 30/01/2007 | 10/02/2017 | CD/DVD (Accompanying Material) | C. 1 | ||||
| Weeding | Available | CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 30/01/2007 | 1110.00 | HF 5415.123 C56I 2004 | FCD054004 | 30/01/2007 | 10/02/2017 | CD/DVD (Accompanying Material) | C. 2 | Library of Congress Classification | |||
| Weeding | Available | CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 30/01/2007 | 1110.00 | HF 5415.123 C56I 2004 | FCD054005 | 30/01/2007 | 10/02/2017 | CD/DVD (Accompanying Material) | C. 3 | Library of Congress Classification | |||
| Weeding | Available | CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 30/01/2007 | 1110.00 | HF 5415.123 C56I 2004 | FCD054350 | 09/06/2008 | 10/02/2017 | CD/DVD (Accompanying Material) | CD-ROM | CD.No.873 | Library of Congress Classification | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 31/01/2005 | 1110.00 | HF 5415.123 C56I 2004 | F054003 | 06/05/2015 | 10/02/2017 | General Book | C.1 | ||||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 31/01/2005 | 1110.00 | HF 5415.123 C56I 2004 | F054004 | 25/10/2016 | 10/02/2017 | General Book | C.2 | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 21/03/2012 | 1110.00 | HF 5415.123 C56I 2004 | B007966 | 21/03/2012 | 10/02/2017 | General Book | CD-ROM |