Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 1998Edition: 4th edDescription: xxi, 731 p. : ill. (some col.) ; 29 cmISBN:

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Contents:

Advertising foundations and environment--Advertising ackground planning and strategy--Advertising media--Creating advertising--Advertising operations

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5823 W44A 1998 (Browse shelf(Opens below))	Available	B001016
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5823 W44A 1998 (Browse shelf(Opens below))	Available	B001017

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Includes bibliographical references and index.

Advertising foundations and environment--Advertising ackground planning and strategy--Advertising media--Creating advertising--Advertising operations

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