Advertising : principles & practice /
Wells, William, 1926-
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 1998 - xxi, 731 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
Advertising foundations and environment--Advertising ackground planning and strategy--Advertising media--Creating advertising--Advertising operations
0135978815
ADVERTISING.
HF 5823 / W44A 1998
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 1998 - xxi, 731 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
Advertising foundations and environment--Advertising ackground planning and strategy--Advertising media--Creating advertising--Advertising operations
0135978815
ADVERTISING.
HF 5823 / W44A 1998