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International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw Hill, 1998.Edition: 2nd edDescription: xvi, 439 p. : ill. ; 24 cmISBN: - 0256218943 (pbk. : alk. paper)
- International & global marketing [Cover title]
- HF 1416 M34I 1998
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 1416 M34I 1998 (Browse shelf(Opens below)) | Available | B001180 | ||
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 1416 M34I 1998 (Browse shelf(Opens below)) | C.2 | Available | BG000410 |
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| HF 1416 K85I 2000 International marketing research / | HF 1416 K918M 2010 Multicultural Marketing Management / | HF 1416 M32I 2001 International marketing : consuming globally, thinking locally | HF1416 M34I 1998 International and global marketing : concepts and cases / | HF 1416 N44I 2000 Import/export : how to get started in international trade | HF 1416 O54I 1993 International marketing : [book] analysis and strategy / | HF 1416 O54I 1997 International marketing : analysis and strategy |
Includes bibliographical references.
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