International and global marketing : (Record no. 77856)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01017cam a2200289 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613000728.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041202s1998 ilua b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256218943 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 1416 |
| Item number | M34I 1998 |
| 245 00 - TITLE STATEMENT | |
| Title | International and global marketing : |
| Remainder of title | concepts and cases / |
| Statement of responsibility, etc. | [edited by] Taylor W. Meloan, John L. Graham. |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | International & global marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Irwin/McGraw Hill, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 439 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 490 #4 - SERIES STATEMENT | |
| Series statement | The Irwin/McGraw-Hill series in marketing |
| -- | 91806 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EXPORT MARKETING. |
| 9 (RLIN) | 34104 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EXPORT MARKETING |
| General subdivision | CASE STUDIES. |
| 9 (RLIN) | 38933 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meloan, Taylor W. |
| 9 (RLIN) | 93238 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 70158 |
| Personal name | Graham, John L. |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh022/97005424.html">http://www.loc.gov/catdir/description/mh022/97005424.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 1204 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 02/12/2004 | 500.00 | HF1416 M34I 1998 | E102817 | 16/09/2010 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 12/02/2020 | HF 1416 M34I 1998 | B001180 | 12/02/2020 | 12/02/2020 | General Book | Library of Congress Classification | |||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 12/02/2020 | HF 1416 M34I 1998 | BG000410 | 12/02/2020 | 12/02/2020 | General Book | Library of Congress Classification | C.2 |