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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. [book]
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, 1995.Edition: 3rd edDescription: xxii, 762 p. : ill. (som col.), col. maps ; 29 cmISBN: - 0256136963
- 0256136971 (international students ed.)
- HF 5823 B44I 1995
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5823 B44I 1995 (Browse shelf(Opens below)) | C.1 | Checked out | 03/10/2018 | E101743 | |
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 B44I 1995 (Browse shelf(Opens below)) | Available | E102497 |
Total holds: 0
Includes bibliographical references (p. 721-738) and index
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