Introduction to advertising and promotion : (Record no. 75189)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01059pam a2200313 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613000719.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041104s1995 iluab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256136963 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256136971 (international students ed.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | B44I 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 89697 |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch, Michael A. Belch. |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 762 p. : |
| Other physical details | ill. (som col.), col. maps ; |
| Dimensions | 29 cm. |
| 490 #4 - SERIES STATEMENT | |
| Series statement | The Irwin series in marketing |
| -- | 89698 |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 721-738) and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING. |
| 9 (RLIN) | 36801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SALES PROMOTION. |
| 9 (RLIN) | 43068 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING. |
| 9 (RLIN) | 48624 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 69576 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Benz 0906 |
| ผู้วิเคราะห์รายการ | Benz 0906 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 041104 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 02/09/2006 | 0.00 | HF 5823 B44I 1995 | PF000764 | 29/10/2014 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 14/09/2009 | 0.00 | HF 5823 B44I 1995 | E101743 | 19/09/2018 | 10/02/2017 | General Book | C.1 | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 14/09/2009 | 0.00 | HF 5823 B44I 1995 | E101744 | 16/09/2010 | 10/02/2017 | General Book | C.2 | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 14/09/2009 | 0.00 | HF 5823 B44I 1995 | E101746 | 09/09/2014 | 10/02/2017 | General Book | C.4 | ||
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 29/05/2010 | 0.00 | HF 5823 B44I 1995 | E102497 | 19/03/2013 | 10/02/2017 | General Book |