Marketing for hospitality and tourism / Philip Kotler, John Bower, James Makens [book]
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2003Edition: 3rd edDescription: xvii, 893 p : Col.illus ; 25 cmISBN: - 0131200577
- TX 911.3.M3 K67M
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | TX 911.3.M3 K67M (Browse shelf(Opens below)) | Available | B005341 |
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| TX 911.3.M3 B68 2017 Boutique hotels & hostels : integrated brand systems in graphics and space / | TX 911.3.M3 B68H 2004 Hospitality marketing : an introduction / | TX 911.3.M3 I85C 1999 Catering sales and convention services | TX 911.3.M3 K67M Marketing for hospitality and tourism / [book] | TX 911.3.M3 K67M 2006 Marketing for hospitality and tourism / [book] | TX 911.3.M3 R39H 2005 Heads in beds : hospitality and tourism marketing / | TX 911.3.M3 R44H 2001 Hospitality marketing management |
Includes index
Introduction : marketing for hospitality and tourism
Service characteristics of hospitality and tourism marketing
The role of marketing in strategic planning
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