Phranakorn Rajabhat University Library
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Marketing for hospitality and tourism / Philip Kotler, John Bower, James Makens [book]

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2003Edition: 3rd edDescription: xvii, 893 p : Col.illus ; 25 cmISBN:
  • 0131200577
Subject(s): LOC classification:
  • TX 911.3.M3 K67M
Contents:
Introduction : marketing for hospitality and tourism
Service characteristics of hospitality and tourism marketing
The role of marketing in strategic planning
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Holdings
Item type Current library Collection Shelving location Call number Status Barcode
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) TX 911.3.M3 K67M (Browse shelf(Opens below)) Available B005341
Total holds: 0

Includes index

Introduction : marketing for hospitality and tourism

Service characteristics of hospitality and tourism marketing

The role of marketing in strategic planning

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